JETOUR’s Commitment to Responsible Travel and Nature Conservation
WUHU, China – Oct. 24, 2026 /PRNewswire/ – JETOUR aims to redefine travel by intertwining exploration with environmental stewardship through its evolving “Travel+” ecosystem. The brand encourages responsible travel practices, inviting adventurers to respect and protect the natural landscapes they explore.
On October 22, JETOUR hosted the 2026 Global Technology Experience Day at Xiazhu Lake National Wetland Park in Deqing, Zhejiang Province. The event featured a crested ibis conservation initiative, engaging participants in activities like observing these birds, constructing nesting sites, and releasing fish fry to support wetland ecosystems.
Global Conservation Efforts
The brand’s commitment to conservation extends across continents, exemplified by various partnerships:
- Africa: Collaborates with the Discovery Channel and the Cheetah Conservation Fund on the “Return of the Cheetah” initiative, highlighted by a documentary that received Telly Awards.
- Malaysia: Partners with TCS and PULIHARA for turtle conservation efforts.
- Pakistan: Launches markhor protection initiatives.
- South America: Operates a harpy eagle conservation project.
JETOUR is dedicated to integrating ecological preservation into its global operations, marking a shift from momentary efforts to long-standing, cross-border commitments in conservation.
Enhancing “Travel+” Value
JETOUR’s strategy celebrates the fusion of travel, off-road capabilities, and conservation. With a presence in over 100 countries and 300+ JETOUR CLUBs, the brand fosters a sense of community among its more than 50 million fans. By focusing on self-driving adventures and conservation activities, JETOUR broadens travel experiences beyond the vehicle, enriching user engagement.
Travel will always entail exploration; however, off-road capabilities provide access to remote environments, while conservation ensures protection of these destinations. This interconnected ethos forms the core of JETOUR’s mission.
About JETOUR
Founded in 2018, JETOUR’s “Travel+” strategy has expanded globally, with over 2,000 service outlets and a diverse vehicle portfolio ranging from light off-road to premium luxury models, catering to various travel needs, including urban commuting and outdoor adventures.
Conclusion
JETOUR not only promotes exploration but also elevates the responsibility that comes with it, unifying travel experiences with a commitment to preserving our planet for future generations. As they continue to collaborate with global partners, JETOUR invites travelers to embark on journeys that celebrate both adventure and conservation.
