General Motors Launches Inaugural ‘30 Under 30’ Program
Date: September 23, 2026
General Motors (GM) has announced the launch of the GM Automotive Service Technicians 30 Under 30 program, aimed at recognizing young technical leaders and encouraging new talent in the automotive service field. This initiative is part of GM’s ongoing commitment to skilled trades and workforce development, focused on creating pathways to high-demand careers in today’s automotive landscape.
Details of the Program
- Nominations: Open until October 30, 2026, allowing anyone, including technicians themselves, to nominate outstanding GM service technicians under 30.
- Recognition: Selected honorees will be celebrated at an induction ceremony in Detroit in January 2027.
Program Goals
The 30 Under 30 program seeks to address the industry shortage of service technicians by highlighting young leaders who are shaping the future of mobility. Honorees will act as ambassadors, sharing their experiences and promoting automotive service careers.
Benefits for Honorees
Selected technicians will receive:
- National recognition at the induction ceremony.
- A custom PACKOUT™ toolbox and professional tools.
- Personal AI glasses for enhanced diagnostics and customer experiences.
- A personalized GM Automotive Service Technicians 30 Under 30 service jacket.
Quotes
“Service technicians are on the front lines of innovation as our vehicles become more complex,” stated GM President Mark Reuss. This program aims to recognize exceptional young talent and develop a strong pipeline of skilled technicians for the industry’s future.
Additional Training Programs
The 30 Under 30 initiative complements existing GM training programs, including:
- General Motors Automotive Service Educational Program (GM ASEP): A two-year training program offering classroom instruction and hands-on training.
- Shifting Gears Program: A 12-week transition program for U.S. veterans entering technician roles.
- Technician Excellence Program: Ongoing development support for service technicians.
Nominations
To submit a nomination or learn more about eligibility, visit GM’s official page.
This program represents GM’s dedication to fostering the next generation of automotive technicians and addressing the critical talent shortage in the industry.
