Overview of Fratelli Branca Distillerie at Bar Convent Berlin
Event Details
Fratelli Branca Distillerie will participate in Bar Convent Berlin (BCB) from October 12 to 14 at Messe Berlin. This year’s focus is on aperitivos and enhancing connections with the bartending community.
Significance
The event is significant for Fratelli Branca as it underscores the crucial role of bartenders in the evolution of their brands. Nicola Olianas, the international head of advocacy and ambassadors, highlighted that BCB is vital for recognizing brand ambassadors who interpret and keep their products alive.
Showcasing Products
Fratelli Branca will display several products:
- Fernet-Branca
- Brancamenta
- Carpano
- Antica Formula
- Punt e Mes
- Stravecchio Branca
- Caffè Borghetti
- Grappa Candolini
The team will be located at Hall 18, Stand 18B17, and will celebrate Carpano’s 240th anniversary, reflecting on its historic roots since 1786.
Program Highlights
The program includes:
- Guest bartending shifts
- Aperitivo events
- The launch of the Fernet-Branca Official BCB Coin
- The Caffè Borghetti Espresso Martini Challenge International Final on October 13, showcasing finalists from various markets.
Olianas emphasized that events like these help in storytelling, connecting their past to current trends and cultures.
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By participating in BCB, Fratelli Branca aims to strengthen its presence in the global bartending community while celebrating its long-standing history and contributions to the aperitivo culture.
