Costa Rica received accolades at The Travel Marketing Awards 2026 in the UK for its campaign “This is Pura Vida,” created by the Costa Rican Tourism Board (ICT). This initiative aimed to showcase the country’s diverse adventure, nature, and wellness options to the British market.
Awards Won
- Gold: Content Marketing Campaign of the Year
- Silver: Media Partnership of the Year
Campaign Highlights
The campaign established a collaboration with The Independent, targeting potential UK travelers by offering compelling content that highlights Costa Rica’s unique experiences.
Market Insights
The UK is one of the top source markets for Costa Rican tourism, ranking third in Europe. Recent data indicates that from January to August, 47,753 British tourists flew to Costa Rica, contributing to an 8.8% growth in European tourist arrivals compared to the previous year.
Moving Forward
Marcos V. Borges, executive president of the ICT, expressed satisfaction with the recognitions and emphasized the commitment to continue innovating tourism promotion efforts. The awards ceremony took place at the London Marriott Grosvenor Square, where the winners were officially announced.
For any inquiries, please contact:
Luis Jara Cubillo
Email
Phone: 83414521
Conclusion
As Costa Rica focuses on enhancing its tourism product and connectivity, it aims to attract more European visitors, ultimately fostering social progress and opportunities within its communities.
