Partnership Announcement: Get Engaged Joins Forces with SAMY
NEW YORK, Oct. 6, 2026 – Get Engaged, a prominent U.S. social-first agency focused on creators, talent, entertainment, and culture, has announced its merger with SAMY, a global independent social-first agency. This partnership aims to unite their unique strengths, creating one of the largest independent influencer and creator agencies worldwide.
Enhanced Global Reach and Expertise
This merger offers Get Engaged clients improved access to a global audience, bolstered by SAMY’s extensive data-driven insights, strategy, and creative capabilities. Get Engaged will maintain its leadership and unique culture, ensuring a collaborative client-first approach.
Leadership Insights
Alex Dermer, CEO of Get Engaged, expressed enthusiasm about the merger, stating, “Joining SAMY gives us the global reach and talent to expand our vision, taking our clients’ brands further.” Co-founder Cam Fordham highlighted the substantial opportunity for innovative brand collaborations, while SAMY’s CEO, Juan Andres Elhazaz, emphasized the strategic advantage of enhancing their U.S. presence.
Client and Market Impact
Get Engaged’s existing clients will benefit from SAMY’s international capabilities, facilitating campaigns across Europe, Asia, and Latin America. The merger is projected to create comprehensive marketing strategies that meaningfully engage with audiences.
About the Companies
Get Engaged: Founded in 2016, with a focus on influencer marketing and cross-platform content, the agency has served notable clients such as Sephora and NBCUniversal.
SAMY: A global agency with over 1,200 employees and operations in multiple regions, specializing in integrating creativity and technology to enhance brand relevance globally.
This partnership signifies a step towards reshaping the landscape of social-first marketing, combining resources and expertise to drive brand engagement in today’s digital environments.
