Wyndham Hotels & Resorts has formed a new development partnership with Travel + Leisure Co. to establish Sports Illustrated Resorts in U.S. college towns and major urban areas. This collaboration aims to build standalone hotels that cater to sports-minded travelers, tapping into the growing sports tourism sector. The initiative is designed to create destinations that emphasize sports culture, offering unique experiences and programs.
Key Points:
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Target Markets: The partnership focuses on university towns with active sports programs, urban areas with strong sports identities, and popular tourist destinations.
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Growth Strategy: Developers can create new hotels or convert existing properties into Sports Illustrated Resorts, which provides flexibility in meeting market demands.
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Unique Offering: The brand will leverage Sports Illustrated’s rich history in sports, aiming to deliver immersive experiences that resonate with fans beyond just attending events.
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Competitive Landscape: As other hospitality brands like Hilton expand in college towns, Sports Illustrated Resorts seeks to differentiate itself by its genuine connection to sports history and culture.
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Expansion: The partnership marks significant growth intent, with plans to extend the Sports Illustrated brand to various cities, enhancing the overall offering to guests and developers alike.
