Black-Owned Sneaker Brands
Black-owned sneaker brands are increasingly recognized for their contributions across various footwear categories, including running, basketball, and streetwear.
1. Saysh
Founded by Olympic champion Allyson Felix and her brother Wes, Saysh designs footwear specifically for women’s feet, encompassing both lifestyle and performance categories.
2. FINI
Founded by Dami Adepoju, FINI offers colorful, fashion-focused sneakers for everyday wear and travel, featuring both low-top and high-top styles.
3. Ninety-Nine Products
Designer Jeff Henderson established Ninety-Nine Products to create thoughtful footwear accessible for all, blending performance technology and cultural influences.
4. SIA Collective
Founded by Devlin Carter, SIA Collective started with sneaker customization and evolved into a brand that includes lifestyle and performance-inspired footwear.
5. Enda
Kenyan founders Navalayo Osembo and Weldon Kennedy established Enda, focusing on performance running shoes inspired by Kenya’s distance-running heritage.
6. PerryCo
Brittney Perry’s PerryCo specializes in creating unisex footwear designed to be worn across traditional gender categories, along with complementary apparel.
7. FCTRY LAb
Co-founded by Omar Bailey and Abhi Som, FCTRY LAb merges sneaker collections with custom design and manufacturing services for creators and brands.
8. Nagast Footwear
Nagast Footwear combines African and African American history in its designs, featuring cultural symbols across high-top, low-top, and athletic-inspired shoes.
About This List
This guide is regularly updated to reflect the current status of these brands. If you know of a Black-owned sneaker brand that should be included, submit it here.
Last updated: September 2026
