Leveraging AI to Decode Gen Z’s Pop Culture Fascinations

CortoAI, co-founded by AI researcher Yves Bergquist, aims to harness AI for tracking and predicting cultural trends through its tool, Geist. This analytical AI utilizes extensive social media data, distinguishing itself from generative AI and focusing on strategic decision-making. Notable brands like Lego and Coca-Cola are leveraging Geist’s insights for product and campaign innovations. The tool has highlighted the fastest-growing entertainment genres, with titles such as Grand Theft Auto VI and Spider-Man leading the pack. For more details, Bergquist’s white paper is available for further exploration.