Fragment Design, BRABUS, and DAB Unveil the Future of Automotive Innovation at ComplexCon

BRABUS is collaborating with Hiroshi Fujiwara’s Fragment Design to showcase a new Urban E-Bike at ComplexCon 2026, reflecting a minimalistic design. CEO Constantin Buschmann emphasizes the importance of evoking an immediate emotional response through luxury products. Founded in 1977, BRABUS has shifted from tuning high-performance vehicles to diverse markets, including bikes and apparel. Fujiwara, known for his collaboration expertise in the streetwear scene, discovered BRABUS by chance and saw potential in their designs. This partnership aims to blend both brands’ identities, showcasing at a cultural event to engage a wider audience. The E-Bike is priced at approximately $50,000, with limited co-branded merchandise also available.