In Belgium, European consumer protection authorities are investigating nine gaming companies, including Ubisoft, due to potential violations concerning in-game virtual currencies. This investigation is led by the Consumer Protection Cooperation Network, which comprises authorities from 27 EU countries. Previous discussions with the companies did not yield satisfactory outcomes, prompting further scrutiny to determine any breaches of EU consumer protection laws.
Companies and Games Under Review:
The companies being reviewed include:
- Ubisoft
- Mojang (Minecraft developer)
- Riot Games
- Supercell (Clash of Clans)
The games specifically being examined are:
- Candy Crush Saga
- Minecraft
- Clash of Clans
Rules for In-Game Purchases:
According to EU regulations on virtual currencies:
- Developers must disclose the actual prices of in-game items and currencies.
- Clear information must be provided to users before purchases are made.
- Companies should not push players towards unnecessary transactions.
- Users must be informed of their right to withdraw from a contract within 14 days, even when it involves unused virtual currency.
European Commissioner for Consumer Protection, Michael McGrath, emphasized the need to eliminate harmful practices, particularly concerning minors. The EU is also implementing rules to ensure that video games and social platforms are safe for young users, with the upcoming Digital Fairness Act likely encompassing the gaming industry as well.
