AI and the Cultural Zeitgeist: Yves Bergquist’s Vision
Identifying cultural trends can be straightforward, but quantifying them presents challenges. AI researcher Yves Bergquist aims to bridge this gap through his startup, CortoAI, and its analytical AI tool, Geist. Recently showcased at TheWrap’s Grill business conference, Geist is designed to track and predict cultural movements by harnessing vast data collections from social media.
Bergquist emphasizes that Geist is not generative AI; rather, it is a form of strategic AI aimed at assisting industry professionals in developing strategic insights and making informed decisions. He believes that the tool can empower Hollywood and big brands to respond swiftly to cultural changes, enhancing productivity without the risk of job displacement.
Prominent companies, including Lego, Levi’s, Unilever, and Coca-Cola, have already integrated Geist’s insights into their projects, aiding in product development, storytelling, and campaign creation. A significant highlight from Bergquist’s recent white paper is a compilation of the 40 fastest-growing entertainment genres, with Grand Theft Auto VI leading the pack, followed by Spider-Man and HBO Max’s The Pitt.
For a detailed breakdown and the complete list, refer to the full white paper linked below.
