Categories Travel

AI Visibility Index: Leaders and Innovators in Travel and Hospitality, August 2026

Here’s a summary of the information provided:

Key Highlights:

  • Ranking Changes: Small percentage changes in ratings affected the lower half of the top 10 rankings. In August, only 1.3 percentage points separated positions 7 through 13.
  • Movers in the Rankings:
    • Viking: Moved up to No. 7 from No. 10.
    • Choice Hotels: Entered the top 10 from No. 13.
    • Best Western: Dropped out of the top 10, falling to No. 11.

About EMARKETER’s AI Visibility Index:

  • The AI Visibility Index evaluates brand visibility through a structured analysis of recommendations from AI models like ChatGPT and Google Gemini.
  • Standardized prompts cover various aspects such as product type and consumer needs, ensuring brands are assessed uniformly.

Access and Insights:

  • Subscribers’ Access: EMARKETER PRO subscribers can dive deeper into reports, while PRO+ subscribers have access to comprehensive datasets including monthly updates.
  • Learn More: For additional insights into how the AI Visibility Index can benefit your brand, EMARKETER provides a dedicated hub for information.

For further details, subscribers can visit the provided links for in-depth reports and data.

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