Adidas is collaborating with Staten Island-based streetwear brand Asphalt to release a limited-edition Samba sneaker inspired by New York City’s Italian pastry culture, particularly the cannoli. Set to launch on September 25, the sneaker incorporates elements from local bakeries and allows for customization with interchangeable features.
This marks the first collaboration between Adidas and Asphalt, with designer Jadah Orilus emphasizing the aim to capture nostalgic New York experiences in a fresh, wearable design. The shoe will feature warm wheat tones, chocolate details, and colorful accents reminiscent of pastry displays, with only 600 pairs available, each individually numbered.
Priced at $130 and available in sizes 4-13, the sneaker’s release coincides with the 100th anniversary of the Feast of San Gennaro festival in Little Italy. Orilus noted that the collaboration seeks to evoke a sense of community and personal connection to beloved neighborhood bakeries.
