Retail Behemoth Simon Invests in In-Person Experiences to Revitalize Mall Culture

Simon, the largest owner of shopping malls in the U.S., has initiated one of its biggest national campaigns to position malls as gathering places and encourage shoppers to return to stores. The campaign, titled “It’s a Simon Thing,” will launch on September 15 and aims to enhance brand awareness and promote Simon’s range of properties, which includes over 200 malls, premium outlets, and an online shopping platform. According to Simon’s chief marketing officer, Lee Sterling, the initiative is designed to tell a comprehensive story that encompasses not only malls but all of their properties.