Overview of Recent Missile Attack on Suziria Group
An overnight missile and drone assault on September 19, 2023, has severely impacted Suziria Group, a leading Ukrainian pet care company, according to co-founder Polina Kosharna. The attack destroyed a key logistics warehouse located in the Kyiv region.
Company Background
Suziria Group, established over 30 years ago, is a family-run operation that has significantly developed the domestic pet care market. The group includes the following:
- Suziria Brands
- Suziria Distribution
- MasterZoo, an omnichannel retail network
In addition to its presence in Ukraine, the company exports well-known brands like Savory, Half & Half, and Pet Fashion to international markets.
Immediate Response
In a Facebook post, Kosharna reassured the public, stating, “First and most importantly: everyone is alive; no one was injured.” Emergency response teams are on-site, assessing the total financial impact of the attack. Despite the challenges, Suziria Group is adapting its operations to reduce disruptions for both partners and customers.
Kosharna expressed optimism, declaring, “Take care of yourselves. We will rebuild the rest.”
Business Operations Amidst Conflict
MasterZoo, which opened its first pet market in 2007, has emerged as the leader in Ukraine’s pet retail sector. The chain has managed to open over 100 new stores during the ongoing conflict, ensuring that services remain accessible nationwide.
Currently, MasterZoo operates over 200 stores and 17 grooming salons across 38 cities, alongside a major e-commerce platform. The retailer offers around 12,600 items across 120 brands, including pet food, veterinary medicines, smart devices, and care accessories.
According to Forbes Ukraine, the company’s annual revenue in 2025 rose by nearly 18%, totaling Hr.2.1 billion ($47 million).
Further Reading
For more on Russia’s military strategies, check out the article on Russia’s ‘Partial Mobilization’ Turns 4: Is Another Draft Coming?.
