In a panel discussion at Variety’s Entertainment and Tech Summit, industry experts explored the implications of AI in entertainment. Mira Lane, Google’s VP of Technology and Society, emphasized the need to clarify what “AI” encompasses within the industry.
Executives from Netflix, Lionsgate, Hasbro, and more shared insights into their AI initiatives. Netflix’s Girish Balakrishnan highlighted their framework for integrating AI into production, aiming to build trust with creators. The idea is to dissect AI’s role to foster collaborative relationships and improve production processes.
Kathleen Grace of Lionsgate noted that addressing public concerns around AI has been vital, as many misconceptions persist about the capabilities of AI in filmmaking. The focus remains on aiding creatives rather than replacing them.
Discussions also included AI’s role in protecting intellectual property, with Hasbro emphasizing the need for guardrails in using their characters in AI applications. The panel stressed that while AI can serve as a tool for creativity, it should not be viewed as a “one-size-fits-all” solution.
Ultimately, the leaders expressed a desire for AI to enhance storytelling rather than dictate its use, paving the way for new creative opportunities and a more diverse array of stories.
