Amuze Acquires Sweet Attractions to Enhance Operations in California
AUSTIN, Texas, Sept. 15, 2026 — Amuze, a national amusement equipment and route-services platform, has announced its acquisition of Sweet Attractions, a California-based operator focused on family entertainment centers, restaurants, bars, and other venues. This move also includes the operations of the affiliated Paramount Amusement Group, though financial details of the transaction have not been disclosed.
Sweet Attractions is known for its expertise in equipment installation and ongoing service across arcade games, cranes, redemption attractions, and photo booths. The company is currently expanding its reach within California and into other markets.
Strategic Integration Plans
Amuze aims to enhance its California operations with a Fresno-based hub while ensuring continued local field-service coverage. The integration process will prioritize the continuity of customer relationships and employee support, enabling Sweet Attractions to further its growth.
Amuze’s platform is vertically integrated, encompassing Pipeline Games, which designs and manufactures amusement games, and Quality Plush, a supplier of plush merchandise. These resources will empower Sweet Attractions to offer a broader range of engaging entertainment experiences.
Leadership Insights
Mark Knepper, President of Sweet Attractions, expressed enthusiasm about the acquisition: “Joining Amuze gives us more equipment choices and deeper service support while preserving the relationships and personal attention our customers value.”
Stephen Lahti, co-CEO of Amuze, added, “Sweet Attractions is a strong fit with our broader California growth plans. Mark and his team bring valuable customer relationships and hands-on operational knowledge that will enhance our service capabilities and drive growth.”
Knepper will continue to play an active role in supporting customer relationships and the transition of the team as Sweet Attractions grows under Amuze’s umbrella.
Company Overviews
About Amuze:
Amuze integrates venue-based entertainment operations with equipment development, sourcing, and distribution.
About Sweet Attractions:
Sweet Attractions specializes in installing, operating, and servicing amusement equipment for various entertainment venues.
For more information, visit Amuze and Sweet Attractions.
SOURCE: Amuze
