Kate Rush Sheehy Joins PMG as VP of Customer Strategy
Position Overview
Kate Rush Sheehy has been appointed as the Vice President of Customer Strategy at PMG, where she will lead the company’s travel practice, focusing on strategy for travel and hospitality clients.
Industry Context
In a rapidly evolving marketing landscape shaped by AI, Sheehy emphasizes the need for brands to have partners that can effectively connect business decisions to key activations, enhancing overall decision-making.
Career Background
- GSD&M: Served as Chief Strategy Officer, contributing to notable campaigns like “Don’t Mess With Texas.”
- Vrbo: Held the position of Senior Director of Global Brand Marketing Strategy.
- R/GA: Worked as the Group Strategy Director early in her career.
Insights from Sheehy
Sheehy expressed her passion for the travel industry and highlighted the complexities and rapid changes in travel marketing. She was drawn to PMG’s unique blend of strategy, technology, and creativity, which she believes positions them to support travel brands effectively.
PMG’s Achievements
PMG has notable clients in the travel sector, including Tripadvisor and Best Western. Their work for Best Western resulted in an impressive 84% brand recall and a 16% increase in platform revenue despite a 7% reduction in spending.
Leadership Perspective
Jon Dupuis, PMG President, emphasized the importance of transformative partnerships in the current business environment. He highlighted Sheehy’s experience and customer-centric approach as critical to advancing PMG’s mission at scale.
