Orlando Tourism Industry Sees Growth in July
Orlando’s tourism sector showed positive growth in July, with increased hotel occupancy, room demand, and tourist development tax collections.
- Occupancy Rate: Orange County hotels recorded a 74.1% occupancy rate, a 1.5% increase compared to the previous year.
- Room Demand: Hotel room demand rose by 1.6%, while the average daily room rate slightly decreased to $198.25, a drop of 0.2%.
- Tax Collections: The county collected approximately $31.5 million in tourist development taxes, marking a 6.4% increase year-over-year.
Short-Term Rentals on the Rise
Short-term rentals also performed well, with a 3% increase in demand and a significant 10% jump in the average daily rate. The growth is attributed to leisure travel during the summer vacation period.
Future Outlook
Despite an anticipated decline in August, hotel demand from August to October is projected to be 3% higher than in 2022, as the region braces for its fall convention and events season.
New Promotional Series
Visit Orlando has launched a YouTube series in collaboration with Tripadvisor, titled “Common Ground,” featuring local celebrities exploring Orlando’s culture. The series has amassed over 2.4 million views with initial episodes focusing on sports, food, and inclusivity.
For more on the series, learn more here.
