Press Release Summary: Live Better for Less
Date: 24 August 2026
Location: London
Overview:
Banijay Entertainment announces the launch of Live Better for Less, a new pan-European lifestyle format, produced by Banijay UK’s Electric Robin in partnership with Vinted and WPP Media. The series will premier across seven European countries in September 2026.
Concept:
The show aims to help individuals and families tackle financial and lifestyle challenges through practical solutions. Each episode features local hosts guiding participants to declutter, sell items, and implement small lifestyle changes for significant, lasting impacts.
Structure:
- Seven local series with 7 episodes each (24 minutes).
- Tailored localization strategy using AI from partner Adapt, ensuring authenticity of content across various languages and cultures.
Broadcasting:
The series will air in:
- UK, France, Germany, Spain: Prime Video
- Netherlands: RTL 4
- Poland: TVN Style
- Italy: Warner Bros. Discovery’s Real Time
Hosts:
- UK: Motsi Mabuse (TV personality)
- France: Alexandre Cressiot (cleaning expert)
- Germany: Riccardo Simonetti (media personality)
- Poland: Agnieszka Witkowska (home organization expert)
- Italy: Lodovica Comello (presenter)
- Spain: Juan Avellaneda (fashion designer)
- Netherlands: Chimène van Oosterhout (presenter)
Statements:
- Ross Brandon, Co-Founder, Electric Robin: Highlights the show’s potential for integrated brand storytelling.
- Andrew Smith, Senior Brand Director, Vinted: Emphasizes the value of second-hand selling and financial responsibility.
- Sam Grindey, Director, WPP Media: Discusses audience engagement and local relevance.
- Justin Beaudin, CEO Adapt: Advocates for the effective use of AI in localization to maintain the original creative voice.
About Electric Robin:
Banijay UK’s Electric Robin is known for producing innovative content for major brands. Their recent projects include various high-profile collaborations and branded entertainment shows.
Additional Notes:
An embedded video link provides further insights into the series.
This summary captures the essence of the original announcement, breaking down the key details for easy comprehension.
