N.C. Wesleyan University Establishes New School for Sports and Entertainment Careers
Ceremonial Signing Event Highlights Major Philanthropic Gift
During a ceremonial signing event Tuesday, Lonnie Poole and N.C. Wesleyan University (NCWU) President Dr. Evan Duff formally launched a new division at the university, the School of Sports, Entertainment, and Venue Enterprise (SEVE). This initiative was made possible by a generous $10 million donation from the Lonnie & Carol Poole Family Foundation.
The SEVE School aims to prepare students for careers in sports management, live event production, and venue operations, marking a pioneering effort in the field.
Lonnie Poole, founder of Waste Industries, expressed the importance of supporting educational initiatives that provide opportunities throughout North Carolina. As the sports and entertainment sectors grow rapidly, Dr. Duff stated that NCWU is strategically positioned to meet the rising demand, given the proximity of their Rocky Mount campus to key sports franchises and event venues.
The university plans to launch a broader $30 million fundraising campaign to fully establish and equip the SEVE School over the coming years.
Program Details and Growth Outlook
The SEVE School is expected to develop into a fully accredited, self-sustaining program by 2031, catering to hundreds of students. Initially, it will offer a Bachelor of Science in Sports and Entertainment Business, alongside certificates in venue and event management and esports management. With growth, further undergraduate and graduate programs are anticipated.
Courses will feature faculty with industry experience, emphasizing hands-on learning and professional development, including internships and networking opportunities.
The Pooles envision the SEVE School as a catalyst for creating opportunities and strengthening communities across North Carolina and beyond.
This initiative highlights the university’s commitment to expanding educational pathways while supporting the economic landscape of North Carolina in the dynamic sports and entertainment sectors.
