Steady Brand and Custom Channels are now sister companies, allowing them to combine their business music, digital signage, and AV services while maintaining distinct market routes.
Key Highlights
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Target Markets: Steady Brand will operate through its dealer network, while Custom Channels will focus on direct and national accounts as well as strategic partnerships.
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Service Integration: The partnership merges Steady Brand’s dealer network and digital signage services with Custom Channels’ extensive music library and technology tools.
Benefits for Dealers
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Expanded Music Options: Custom Channels has become the business music provider for Steady Brand, effectively doubling available music channels for dealers.
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Enhanced Management Tools: Steady Brand dealers can now manage both their equipment and additional hardware available through Custom Channels using the Conductor Studio platform.
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Field Support: Custom Channels will have access to Steady Brand’s installation and service resources through its dealer network.
Greg Spain, VP of Dealer Development at Steady Brand, emphasized that both companies are targeting different market segments while prioritizing customer needs. Founded in Austin in 2017, Steady Brand specializes in licensed background music and digital signage, boasting significant growth in recurring revenue over recent years.
