This article highlights the journey of Michal Epstein, a former professional basketball player turned chef and restaurateur, who recently decided to make her pastry kitchen kosher. Despite facing backlash and misunderstandings from the public regarding her business’s kosher status, Epstein remains steadfast in her decision. She believes this move can connect her with a wider audience and cater to a demographic that keeps kosher.
Epstein, who has successfully built a restaurant brand that includes Eats and Schmearz, reflects on the complexities of running a business in Israel, especially amid political tensions and economic challenges. She emphasizes the importance of inclusivity in her offerings and the need to foster coexistence through food.
Throughout her journey, she draws on her experiences in sports, noting the values of perseverance and teamwork that have helped her navigate the restaurant industry. Epstein also opens up about her personal struggles, including emotional trauma from her sports career, and articulates her commitment to being a multifaceted individual—balancing motherhood, business, and personal well-being.
In a rapidly changing environment, Epstein expresses optimism for the future, aiming to expand her ventures while staying true to her mission of bringing people together through food.
