Rise in Pet-Friendly Travel in Italy: Services and Destinations Evolve | inItaly | Ambassadors of the Territory

Pet-friendly Travel Surges in Italy: Services and Destinations Adapt

On the occasion of International Dog Day (August 26), data confirm the expansion of pet tourism in Italy. Research cited in the article reports about 16.5 million dogs and cats nationwide, prompting tourism operators, transport companies, and public areas to adapt their offers.

• Preferred Destinations: Summer 2026 favored mountain and Apennine areas (35.4%), with Trentino-Alto Adige leading as the most pet-friendly region, followed by Emilia-Romagna and Tuscany.
• Travel Habits: Travelers with dogs stay an average of 12 nights and spend an additional €22.20 per day for their pets.
• Economic Impact: Over 3.975 million households involved, more than 73 million tourist stays, and an estimated value of €9.56 billion (potential up to €15.8 billion).
• Transport and Services: Carriers like Vueling transported over 100,000 animals in 2025 and already 60,000 between January and July 2026; pet-friendly beaches, trails, and accommodations are expanding.
• Local Initiatives: Notable examples include the Zampa SiCura app in Bibione, the Dog Routes Charter in the Abruzzo, Lazio, and Molise National Park, Bau Beach at Lake Ledro, and Fido Beach Li Salineddi in San Teodoro (Sardinia).
• Events: The 50th edition of Quattrozampeinfiera is scheduled for 3–4 October 2026 in Milan, featuring initiatives for senior and disabled dogs.

Experts recommend special care for older animals (joint issues are common after eight years) and checking local regulations on leashes, weight limits, and area access. Pet tourism is becoming a stable component of the Italian travel landscape, with growing cultural and commercial implications.