In Wheeling, West Virginia, local business owners gathered for a technology showcase focused on adapting to rapidly changing tech landscapes, such as cybersecurity and online visibility.
The event connected business leaders with experts to help them navigate everyday operational technologies, particularly in light of evolving security challenges. Chip Calissie, president of Omni Strategic Technologies, emphasized the growing difficulties posed by advancements like artificial intelligence and cybersecurity issues.
Marketing strategies were also discussed, especially regarding search engine ranking. John Blackmore from Beyond Marketing highlighted the importance of appearing at the top of search results, noting that first-ranked results have a 64% click-through rate. His company introduced a service aimed at boosting businesses’ visibility in AI-driven searches.
Overall, the event aimed to educate attendees on technological resources available to them, encouraging better tech use and protection.
