BioSteel recently made headlines by announcing a stolen truckload of their products, initially raising skepticism among followers who thought it was an elaborate marketing stunt. The company shared surveillance footage along with images of the truck labeled “STOLEN” and set up a bounty for help in recovering the goods.
Founder Dan Crosby confirmed the theft was genuine, revealing that a shipment valued at hundreds of thousands of dollars went missing after being collected for transport. Authorities were notified, and a police report was filed while measures were taken to insure the load.
To aid in the recovery, BioSteel has launched an online tracker where customers can check if their purchased products match the lot numbers of the stolen items. Those who find a match are entered into a draw for a chance to win a year’s supply of BioSteel products.
