Progressive Insurance Expands Branding in College Athletics
Progressive Insurance has announced a significant new agreement to enhance its investment in college athletics by partnering with Texas Tech and 12 other football programs, facilitated by their Learfield partners. This collaboration will feature Progressive’s branding prominently during games at various universities, including Texas Tech, Boise State, and Georgia, among others.
Kirby Hocutt, Texas Tech’s Director of Athletics, expressed pride in partnering with such a well-known national brand, highlighting the increased visibility of the Texas Tech brand and the opportunities it presents. Progressive’s branding will be showcased through in-game videoboard features, LED signage at venues, digital and social media integrations, and other gameday activations.
Shawn Hegan, Executive Vice President of Global Partnerships at Learfield, emphasized the unique fan loyalty in college athletics, suggesting this partnership will allow Progressive to connect with fans consistently across significant sporting events.
The new branding elements by Progressive are set to make their debut with the 2026 college football season.
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