Kids Go Free Scheme in the West of England
Overview
The Kids Go Free scheme in the West of England has seen significant success, with over 156,000 free bus journeys taken by children in its first week in summer 2025. The program aims to provide young people aged 5-15 years free access to public transportation during the summer holidays.
Key Stats
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156,473 free journeys taken from July 18 to July 24, 2025.
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Comparison to previous years:
- 2025: 116,838 journeys in the inaugural week
- 2024: 100,748 journeys before the scheme’s launch.
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This year’s figures surpassed the previous record of 135,085 journeys made in 2025.
Financial Impact
The initiative has saved families across the region more than £1.5 million since its inception. The government has responded to its success by allocating £100 million for national rollout in August, enabling free bus travel for children across England.
Unique Offerings
The West of England remains the only region where children can enjoy free bus travel throughout the entire seven weeks of summer holidays, running from July 18 to September 6.
Community Benefits
Data indicates that usage has significantly increased in lower-income neighborhoods, where bus journeys rose by an average of 98% in the lowest income communities.
Remarks from Officials
- Helen Godwin, Mayor of the West of England, emphasized the positive impact of the scheme, highlighting the increase in exploration opportunities for children.
- Simon Lightwood, Local Transport Minister, mentioned the program’s role in alleviating financial burdens on families during the cost-of-living crisis, allowing for family outings.
Joint Statement from Local Councillors
Council leaders reiterated the initiative’s success, noting that behind every ticket is a child with the chance to visit friends, explore the region, or engage in leisure activities.
Funding Sources
The free fares are supported through the Bus Grant funding obtained from the Department for Transport.
Additional Benefits
- After the offer period, child fares in the West will remain competitive, with a £1 cap freeze until 2029.
- Children under five travel free on most services.
- The scheme also extends to care leavers, allowing them up to ten years of free travel, potentially saving up to £10,000 each. Young people aged 16 and 17 in care are now included.
This initiative not only fosters mobility for young people but also promotes community engagement and economic savings for families.
