Chime is expanding its services with the launch of Chime Invest, a commission-free investment platform that allows users to buy stocks and exchange-traded funds (ETFs), or invest through managed portfolios directly from the Chime app. This initiative aims to transform Chime into a broader personal finance platform, moving beyond its traditional banking services.
The new feature enables members to purchase individual stocks and ETFs without account minimums. Chime highlights that the investing tools are integrated into its app, where users already manage their finances, including direct deposits and bill payments. The company reported that its average user engages with the app multiple times daily.
This launch is part of Chime’s strategy to broaden its product offerings ahead of its planned IPO in 2025. Earlier this year, it introduced Chime Prime, a premium banking option, and is set to expand its investment services as part of its growth strategy for 2026. The aim is to make long-term investing accessible to everyday consumers who may shy away from traditional brokerage accounts due to complexity or fees. Automated investing will initially be available to select eligible members before a broader rollout.
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