Viva La Dough Expands in Midtown Manhattan
Introduction
Viva La Dough, a thriving French-inspired patisserie known for its innovative croissant pizzas, is making waves in the kosher dining scene with its latest expansion into Midtown Manhattan. This marks the brand’s fifth storefront, following its viral success as a pop-up stall outside Macy’s Herald Square last holiday season.
A Midtown Gap Worth Filling
The Garment District around 7th Avenue attracts large crowds daily—from office workers to shoppers—but has lacked quality kosher dining options. Until now, patrons only had access to quick slices or falafel counters. Viva La Dough aims to change that narrative, offering a complete café experience featuring breakfast, pastries, coffee, and lunch.
From Pop-Up to Five Storefronts
After the great response to its Herald Square location, Viva La Dough quickly expanded, opening its first sit-down in Midwood, followed by establishments in Lakewood, Borough Park, and the Financial District. The Midtown shop will be the brand’s second Manhattan location, confirming its rapid growth while maintaining a cohesive concept.
The Croissant Pizza and Everything Around It
The highlight of Viva La Dough’s menu is undoubtedly the croissant pizza. Featuring a buttery, flaky dough, it comes in various delectable toppings like Margarita Basil and Vodka Sauce Pasta. The pastry selection has been a social media hit, featuring striking fruit creations wrapped in chocolate shells. To cater to the busy lunch crowd, the menu also includes gourmet sandwiches, salads, omelettes, and specialty coffee drinks.
What to Know About the New Location
The Midtown opening is currently under construction, with an expected launch date in late summer or early fall. All locations uphold kosher dairy standards and more specific supervision details will be announced as the opening approaches. The new shop will be situated at 525 7th Avenue, adding to the existing four locations.
For anyone seeking kosher dining options, the KosherNearMe app can be downloaded at YeahThatsKosher.com/app.
With its unique offerings and strategic location, Viva La Dough is poised to become a go-to spot for kosher dining in Midtown Manhattan.
