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Mid-Year Regulatory Update on the US Dietary Supplement Industry for 2026

The regulatory landscape for dietary supplements is evolving through a combination of FDA modernization efforts, new state laws, congressional initiatives, and ongoing litigation. Companies are reassessing their compliance strategies and regulatory risks in response to these changes.

### Human Foods Program (HFP) Priorities
The FDA’s HFP recently published its 2026 priorities, focusing on three primary risk pillars: food chemical safety, nutrition, and microbiological safety. Dietary supplements, while not the main focus, are positioned under the Office of Food Chemical Safety, reflecting a stronger emphasis on risk-based enforcement and modernization. This includes a push for innovative approaches to manage the rapidly growing industry.

### Closing the GRAS Loophole
A significant regulatory priority is revisiting the Generally Recognized as Safe (GRAS) substances. The FDA plans to mandate GRAS notifications for all new ingredients, addressing the self-determination loophole that allows companies to market substances without agency notification. This could lead to increased scrutiny for novel ingredients and higher compliance costs.

### Exploring Dietary Substances
The FDA is also reviewing what constitutes permissible dietary ingredients, considering updates to align with scientific advancements. This includes evaluating novel ingredients like proteins and enzymes that may not be explicitly listed in existing regulations.

### Expanding State Regulation
States are increasingly playing a role in regulating dietary supplements, leading to a fragmented compliance environment. Some states are enacting strict disclosure requirements and ingredient bans, filling gaps left by federal oversight and addressing the GRAS loophole at the state level.

### Congressional Proposals
Congress is considering several bills focused on regulatory oversight of dietary supplements. A notable proposal is the Dietary Supplement Listing Act of 2026, which aims to establish a federal registry for dietary supplements to provide the FDA with better oversight capabilities.

### FTC Health Claims Enforcement
The Federal Trade Commission is actively enforcing rules on health claims made by supplement companies, particularly in areas like weight loss and cognitive benefits. Recent lawsuits highlight the necessity for substantiated claims and the potential for private litigation as companies face increasing legal risks.

As the regulatory framework continues to shift, companies must remain vigilant and adapt to ensure compliance and mitigate risks associated with this complex and evolving landscape.

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