Nathalie, shopping in her local Hyper U supermarket near Paris, is frustrated by the unhealthy contents of a packet of biscuits favored by her son, Malo. With a smartphone in one hand and biscuits in the other, she uses the Yuka app, which reveals that the biscuits score poorly due to high sugar, saturated fats, and concerning additives.
Despite the app suggesting healthier alternatives, Nathalie notes that the organic options are often more expensive, and her son now dislikes shopping with her because it takes longer. Yuka, a health-focused app launched in 2015, allows users to scan barcodes of various products, providing an immediate color-coded health score: green for good, red for bad, and yellow for mediocre.
With over 85 million users globally, Yuka is particularly popular in the US, where it has 28 million users, and counts high-profile individuals, like Robert F Kennedy Jr., as fans.
