The landscape of family travel is evolving, moving away from simple entertainment like kids clubs featuring coloring books and cartoons, to enriching experiences that foster learning and connection. Families are seeking meaningful ways to bond, stepping away from screens and daily distractions.
Amex Travel’s 2026 Global Travel Trends Report highlights this shift, emphasizing concepts like “sight doing” and “lore chasing,” which focus on hands-on experiences. One notable example is the Loews Little Legends: STEAM Explorers summer program at Loews Hotels & Co. This program combines fun with education, providing kids with specially designed STEAM explorer kits.
The Loews Loves Families program focuses on experiential learning with two main components: STEAM Explorer Kits and Discovery Days. The kits include tools like binoculars and magnifying glasses, encouraging children to explore and experiment during their stay. Discovery Days vary by location, often collaborating with local institutions. For instance, at Loews Arlington Hotel, kids can participate in an art class with teachers from the Arlington Museum of Art. Meanwhile, Loews Miami Beach Hotel offers a photography class through the Frost Science Museum.
These initiatives provide families with the chance to bond over shared activities that evoke a sense of nostalgia and wonder. With these enriching experiences available at participating Loews properties throughout the summer, there is hope that more hotels will adopt similar approaches in the future.
