Nourished has launched a new Creatine+ range in response to a surging consumer interest in creatine supplements, driven by research indicating potential cognitive benefits. CEO Melissa Snover highlighted that while creatine is traditionally associated with sports and bodybuilding, recent studies have broadened its appeal to the general public.
The rising demand has significantly impacted the supplement industry, leading to product innovation and competition. However, it has also caused supply shortages, notably affecting Alzchem, a leading creatine supplier. Despite the European Food Safety Authority’s rejection of a health claim regarding creatine’s cognitive benefits, the market remains resilient, with numerous product developments, particularly innovative formats like gummies.
Nourished’s Creatine+ gummies incorporate a patented encapsulation technology to ensure the stability of the creatine molecule, which is often degraded in traditional gummy formulations. Each product has been third-party tested, and the range includes varieties designed for energy, focus, and strength, featuring added vitamins and natural flavors. The goal is to simplify supplementation while appealing to consumers’ preferences for enjoyable delivery methods.
