NZ Muscle Under Investigation for Food Safety Practices
NZ Muscle, a prominent name in New Zealand’s sports nutrition market, is facing serious allegations regarding its product handling, labeling, and food safety practices. Known for a wide range of products including protein powders and pre-workouts, the company has found itself under scrutiny following a revealing video by Kino House Investigates.
Allegations and Investigation
The video features a former NZ Muscle employee and industry experts alleging unsatisfactory labeling and packing practices. Key claims include:
- Non-food-safe packaging conditions
- Lack of hygiene protocols
- Inadequate ingredient verification for creatine products
- Concealment of negative customer reviews
In response to these allegations, New Zealand Food Safety has launched an investigation, prompting NZ Muscle to recall specific products, including NZ Muscle Creatine Monohydrate and No Brand Creatine Monohydrate. This recall affects products with best-before dates of June 27th, 2027, due to the potential presence of undeclared milk, raising serious concerns for consumers with allergies.
Company Response
NZ Muscle has acknowledged various food safety issues across several lines, including No Brand and Shotgun creatine products. The company has taken the following actions:
- Pulled affected items from physical and online stores
- Issued refunds
- Cooperated with regulators, including the New Zealand Food Safety and Commerce Commission
Conclusion
The situation has escalated quickly, and while NZ Muscle navigates this investigation, consumers are urged to be cautious, especially those with allergies. The outcome of the investigation and the company’s response is still pending, but it serves as a crucial reminder about the importance of food safety in the supplement industry.
For more details, you can watch the investigative video here.
