Tesco has teamed up with the World of Sweets to unveil an exciting new line of Korean snack and beverage products. Located in a dedicated section, this range makes it simpler for customers to explore an array of Korean-inspired drinks, sweets, and snacks during their shopping trips.
Created to infuse excitement and novelty into the shopping experience, this collection features bold flavors, playful formats, and texture-driven treats that reflect the growing interest in Korean food culture. This diverse selection includes conveniently packaged drinks, ready-to-drink coffee, and mochi-inspired sweets, catering to those seeking indulgent, shareable, and spontaneous snacking options.
In collaboration with World of Sweets, this range includes a thoughtfully curated variety of drinks, sweets, and unique snacks. Shoppers can easily create their own Korean-inspired experience, whether it be a refreshing midweek treat, an enhanced movie night, or a fun weekend snack to share.
Helen Bradshaw, the Director of Sales and Marketing at World of Sweets, stated:
“Korean-inspired snacking is among the most vibrant sectors in today’s market. This trend is driven by social media, Korean culture, and a consumer desire for innovative textures, formats, and flavors—ranging from matcha and mochi to spicy, sour, and umami-rich snacks. Our partnership with Tesco has resulted in a range that simplifies this trend for shoppers while offering an enjoyable and accessible way to explore new flavors.”
The Korean Snacking & Drinks bay includes:
Korean Drinks: Cantabile pouch teas and RTD coffee
This refreshing drinks collection features 230ml fruit pouch tea drinks and ready-to-drink Americanos.
Formats include:
- Fruit pouch tea drinks in flavors such as peach, mango, grape, melon, pomegranate, and blueberry
- RTD coffee Americanos in both black and flavored varieties
Mochi-led Confectionery: texture-discovery gummies and traditional mochi
These soft and chewy options introduce shoppers to modern Asian sweets.
Formats include:
- Mochi filled with chocolate, strawberry, and lychee centers
- Mochi-style gummies with soft, fruity centers
Korean Gummies: Crown filled gummies
A fruity and chewy snacking choice for quick treats or sharing.
Products include:
- Gummy bags containing liquid centers in peach and apple flavors
Novelty Fun & Share: cotton candy rolls and crunch jellies
These playful and colorful formats are perfect for sharing and discovery.
Formats include:
- Cotton candy rolls featuring sour and fruit options
- Tangerine jellies with a crunchy exterior and a chewy center
Biscuit Sticks: Tokimeki coated sticks
A coated biscuit stick format available in trendy flavors such as:
- Matcha, blueberry, popping candy, and almond
Oreo Flavors: familiar favorites with a twist
A well-known brand now features innovative flavor combinations inspired by Korean tastes.
Flavors include:
- Matcha, along with fruit-centric dual cream varieties like blueberry and raspberry
Sweet Snacks: Crown Corn and Churros
These crunchy and flavorful treats are perfect for sharing or impulse buying.
Choco Corn: A crunchy corn snack topped with rich chocolate ganache.
Churros: Crunchy bites flavored with cinnamon and sugar, inspired by traditional churros and incredibly addictive!
Key Takeaways
- Tesco and World of Sweets introduce a new range of Korean snacks and drinks.
- Products are designed for various snacking occasions, including sharing and impulse purchases.
- The collection features innovative flavors, textures, and formats influenced by Korean culture.
- Highlights include mochi, gummy candies, and a variety of ready-to-drink beverages.
- The range aims to make exploring Korean snacks more accessible for customers.
FAQ
What types of beverages are included in the new range?
The range features fruit pouch teas and ready-to-drink coffee, available in various flavors.
What is mochi, and why is it included?
Mochi is a soft, chewy Asian confectionery, included to introduce new textures and flavors to consumers.
Are these products suitable for sharing?
Yes, the snacks are designed for sharing and enhancing social occasions, like movie nights.
Where can I find these products in-store?
The Korean Snacking & Drinks bay can be found in a dedicated section within Tesco stores.
This new collection from Tesco and World of Sweets opens up a delightful exploration of flavors and textures from Korean food culture. By making these products readily available, customers can easily enhance their snacking experiences with something exciting and unique.
