The article discusses the rising trend of wearing underwear as outerwear, particularly among younger generations in South Korea. This fashion movement, dubbed “underwearing,” has gained traction through social media influence, especially by celebrities like BLACKPINK’s Rosé and IVE’s Jang Won-young, who sport lace camisoles and baby T-shirts.
Sales in the homewear sector, particularly at E-Land World, saw a tenfold increase, attributed to their “Natural Highteen Collection.” This collection emphasizes comfort and practicality over sensuality. Similar trends are observed internationally, with brands like Brandy Melville offering ultra-small tops.
The article also highlights bold celebrity styles, where figures like Kendall Jenner and Bella Hadid combine oversized shirts with men’s boxer shorts. Moreover, the revival of “sagging,” exposing underwear waistbands as part of layered outfits, further propels this undergarment trend, combining comfort with individual style. The general consensus suggests a shift in consumer perception, viewing underwear as a fashion statement rather than merely functional clothing.
