Register for the webinar for free here.
The protein nutrition sector is experiencing a dynamic transformation throughout the Asia-Pacific region, encompassing an array of innovative products—from protein powders to protein-infused beverages and even protein-rich ice cream. This evolution reflects significant trends across various markets.
In India, fast-moving consumer goods (FMCG) companies are increasingly integrating protein into their functional food lines or acquiring startups that focus on protein supplements. For instance, Marico’s acquisition of Cosmix and Hindustan Unilever’s complete takeover of OZiva illustrate this trend.
Meanwhile, in North Asia, BYHEALTH in China has recently revamped its flagship protein powder to feature higher protein content in response to the increasing demands of consumers.
The upcoming webinar, entitled “Protein for the Niche and Mass Market,” will delve into the key drivers behind the rising demand for protein, as well as innovations and prospects for future growth.
What to Expect During the Webinar
The event will feature a comprehensive Q&A session with Amul, India’s largest dairy cooperative, which has focused on expanding its line of functional protein foods over the past four years.
Being one of the pioneers in functional protein product development in India, Amul capitalizes on the country’s burgeoning protein market.
Shefali Vijaywargiya, Brand Manager at Amul, will provide insights into the brand’s functional protein initiatives and product development journey, sharing plans for future launches in this arena.
In the next segment, nutrition expert Dr. Kalpana Bhaskaran, Deputy Director for Industry Partnerships and Head of the Glycemic Index Research Unit at Temasek Polytechnic, will discuss the latest scientific findings regarding protein and its health benefits during a Q&A session.
Dr. Bhaskaran will also highlight essential considerations that brands should keep in mind when developing protein-infused products.
The webinar will conclude with a panel discussion addressing consumer motivations for purchasing protein products, the various types of protein used in formulations, and how these products are received from India to Singapore.
Confirmed speakers include:
Dr. Kalpana Bhaskaran, Deputy Director for Industry Partnerships and Head of the Glycemic Index Research Unit at Temasek Polytechnic
Yashna Garg, Chief Marketing Officer, Zeon Lifesciences
Hiew Yuan Sheng, Co-Founder and Chief Operating Officer, Altimate Nutrition
Shefali Vijaywargiya, Brand Manager, GCMML (Amul)
The webinar will also be available on-demand following the live event and is presented in partnership with the event sponsor, Ingredion.
In summary, the upcoming webinar will provide valuable insights into the evolving protein market, showcasing innovations, consumer trends, and expert perspectives. Participation in this event promises to equip attendees with the knowledge needed to navigate this thriving sector.
