With over 20 years of experience powering elite athletes, Herbalife is committed to sharing its performance nutrition expertise with wellness enthusiasts around the globe.
LOS ANGELES–(BUSINESS WIRE)–
Herbalife Ltd. (NYSE: HLF), a distinguished health and wellness company, has unveiled its “Fuel Like Ronaldo” campaign. This global initiative aims to adapt elite athlete nutrition and performance strategies for everyday wellness seekers.
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Herbalife and Cristiano Ronaldo Bring Performance Nutrition to Everyday Routines with “Fuel Like Ronaldo” Campaign.
Drawing on over two decades of collaboration with professional athletes, including an enduring partnership with global sports icon Cristiano Ronaldo, Herbalife strives to democratize its sports nutrition expertise. The focus is on helping consumers enhance their energy, support recovery, and cultivate healthier everyday habits, especially as global interest turns towards soccer’s premier events this summer.
“For over twenty years, Herbalife has empowered elite athletes to optimize their performance through scientifically-backed nutrition programs,” stated Herbalife CEO Stephan Gratziani. “The ‘Fuel Like Ronaldo’ campaign aims to make our nutritional expertise accessible to everyone. We’re merging our performance nutrition knowledge with innovative digital tools to develop a simple, effective system that can help anyone lead a healthier, more active life.”
From Sports Science to Daily Routine
The campaign distills complex sports science into an approachable four-step framework:
- Prepare: Learn how to adequately prepare your body with balanced nutrition and hydration for the day.
- Perform: Uncover strategies for maintaining energy and focus during daily tasks and physical activities.
- Recover: Find out how to effectively restore strength and support muscle repair.
- Repeat: Cultivate consistency to lay the groundwork for long-term wellness.
A Partnership Built on Performance
Herbalife is recognized as the #1 protein shake globally1 and leads as the top active and lifestyle nutrition brand2, relied upon by over 120 professional athletes and teams across various sports. In soccer, Herbalife backs more than 20 sponsorships worldwide, including support for both men’s and women’s teams, as well as youth development programs. This includes a notable partnership with LA Galaxy, marking the longest-running jersey sponsorship in Major League Soccer history.
The collaboration with Cristiano Ronaldo mirrors a mutual commitment to performance-driven nutrition. Since 2013, Herbalife has supported Ronaldo’s training and recovery with products like Formula 1 protein shakes and the Herbalife24® CR7 Drive hydration drink, specifically developed with Ronaldo to meet the demands of elite competition. The partnership has also evolved into personalized nutrition efforts, incorporating Ronaldo’s investment in Herbalife’s Pro2col™ digital platform and the acquisition of assets from Bioniq, a personalized supplements company. Together, these initiatives strive to make advanced, athlete-level nutrition more accessible.
The campaign is inspired by Herbalife’s extensive experience in sports, emphasizing a key principle: while elite athletes optimize every detail of their routines, the same foundational principles apply to everyday life. Proper hydration, for instance, is essential for energy, focus, and recovery, yet many individuals often overlook it. “Fuel Like Ronaldo” embodies these insights, demonstrating how simple, consistent habits can lead to significant changes.
“Discipline in nutrition has always been a crucial aspect of my success, both on and off the field,” shared Cristiano Ronaldo. “I’ve partnered with Herbalife for many years and believe in the power of consistent, structured fueling. The ‘Fuel Like Ronaldo’ campaign is about sharing these principles so that anyone can perform, recover, and feel their best every day.”
A Global Campaign Experience
“Fuel Like Ronaldo” comes to life through an integrated global initiative, engaging audiences at various levels, including immersive fan experiences during major sporting events, social media content featuring expert and athlete insights on wellness, and an always-on digital platform where users can explore practical ways to fuel like a professional.
Herbalife’s extensive network of over 2 million independent distributors plays a vital role in this initiative, bringing the campaign to life in communities around the world. They assist customers in embodying the four-step framework into their daily routines. The campaign will also introduce a Ronaldo-inspired shake made with Herbalife products used by the athlete, providing consumers with a tangible way to engage with his fueling approach.
To learn more about Herbalife and explore the “Fuel Like Ronaldo” digital space, visit www.fuellikeronaldo.com.
(1) Source: Euromonitor; CH2025ed, protein shake as sports protein powder, sports protein RTDs, meal replacement, supplement nutrition drinks & protein supplements; combined % RSP share GBO for 2024.
(2) Source: Euromonitor; CH2025ed, active & lifestyle nutrition as weight management & wellbeing, sports nutrition, and vitamins & dietary supplements definitions; combined % RSP share GBO for 2024.
RTD = Ready to Drink; RSP = Retail Selling Price; GBO = Global Brand Owner.
Herbalife is not affiliated with, endorsed by, or an official sponsor or partner of FIFA or the 2026 FIFA World Cup™. All trademarks are the property of their respective owners.
About Herbalife Ltd.
Herbalife (NYSE: HLF) is a premier health and wellness company, community, and platform that has transformed lives with its exceptional nutrition products and business opportunities for independent distributors since 1980. The Company offers science-backed products in over 90 markets, empowering entrepreneurs who provide personal coaching and a supportive community to inspire customers towards embracing a healthier, more active lifestyle.
For further details, visit https://ir.herbalife.com.
View the source version on businesswire.com: https://www.businesswire.com/news/home/20260508653160/en/
Media Contact:
media@herbalife.com
Source: Herbalife Ltd.
Released May 8, 2026 • 7:00 am ET
