UK-based tonic, mixer, and soft drinks brand, Franklin & Sons, is expanding its distribution in the Baltics with a new partnership with Lithuanian-based MV Group Distribution.
This collaboration will facilitate the distribution of Franklin & Sons products in Lithuania, Latvia, and Estonia, while also enhancing the brand’s existing presence in Poland. The drinks will be available in various formats, including 200ml and 500ml bottles for tonics and mixers, as well as 250ml and 275ml options for soft drinks.
“This is an exciting time for Franklin & Sons as we expand our partnership with MV Group Distribution into the Baltics and further into Poland. This move significantly increases our reach, making the brand more accessible to consumers across multiple channels and reinforcing our international growth ambitions,” stated Zoe Morgan, international sales controller at Global Brands.
Aurinta Savickaitė, marketing director for the Baltics and Poland at MV Group Distribution, remarked: “The demand for premium soft drinks and mixers continues to rise, and we’re proud to bring Franklin & Sons to the Baltics whilst strengthening our distribution in Poland. With over 30 years of experience in Lithuania and nearly two decades in our other home markets, MV Group Distribution has the strong network, expertise, and professional team needed to build a solid brand presence across the region.”
Key Takeaways
- Franklin & Sons is expanding its reach in the Baltics through a new partnership with MV Group Distribution.
- The partnership will enhance distribution in Lithuania, Latvia, and Estonia, along with continuing support in Poland.
- Products will be available in multiple formats, catering to various consumer preferences.
- This expansion aligns with the brand’s international growth strategy.
- MV Group Distribution brings over 30 years of experience to the market, ensuring strong brand presence.
FAQ
What products will be available through this partnership?
Franklin & Sons will offer tonics, mixers, and soft drinks in various bottle sizes.
Which countries will see the distribution of Franklin & Sons products?
Products will be distributed in Lithuania, Latvia, Estonia, and Poland.
What is the significance of this partnership?
This partnership allows Franklin & Sons to increase its market presence and accessibility across the Baltic region.
Who is MV Group Distribution?
MV Group Distribution is a Lithuanian-based company with extensive experience in the soft drinks market in the Baltics.
Why is there a demand for premium soft drinks?
The demand for high-quality soft drinks and mixers is on the rise, reflecting changing consumer preferences.
This partnership marks a significant step for Franklin & Sons in expanding its international footprint and meeting consumer demand for premium beverages.
