The drinks industry is continuously evolving, and with every new year comes an array of exciting trends that can invigorate your offerings. As we look ahead to 2026, innovations ranging from functional beverages to nostalgic flavors are shaping the market. Discover the must-have products that will keep your shelves optimized this coming year.
1. Low and no alcohol drinks
The audience for alcohol-free and low-alcohol options is extensive, appealing to everyone from Gen Z to Millennials, who are increasingly shifting toward lighter drinking habits. Notably, this segment is seeing impressive growth and innovation, with terminology like ‘book ending’—starting and finishing the night with non-alcoholic beverages—and ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks—entering the conversation.
For stocking considerations, consider Botivo, an invigorating non-alcoholic aperitivo that combines a bittersweet backbone with herbal notes and citrus zest. Pentire Drinks offers a delightful margarita mocktail featuring coastal botanicals and a hint of heat from chili. Furthermore, Khoki United’s award-winning Tarongino Orange Wine caters to mindful drinkers who prioritize natural ingredients.
Don’t miss Djin’s Nature Passion, a non-alcoholic, sugar-free gin alternative recognized for its quality, or Clausthaler’s Dry Hopper beer, widely lauded as one of the best in its category. Lastly, Sandford Orchards’ Red Zero cider has garnered acclaim as the top alcohol-free cider, meticulously crafted from British apples.
2. Mid-strength drinks
A rising demand for mid-strength beverages is carving out a new category in the drinks market. These offerings include mid-strength beers (around 3% to 3.8% ABV), mid-strength wines (3% to 9.5% ABV), and mid-strength spirits (20% to 30% ABV). Laura Willoughby, founder of the low and no alcohol retail and bar operator Club Soda, emphasizes that moderation is not merely a binary choice.
As this demand escalates, consider adding selections like Brisk Lager, which contains only 3.3% ABV and features half the calories of regular beer. Opt for Session Spirits for a G&T that matches typical beer strength, or 6% Wine, made from superior Bordeaux grapes.
3. Low calorie and low sugar drinks
Low-calorie and low-sugar options are gaining traction among health-conscious consumers, influenced by HFSS regulations and changing perceptions. With increasing awareness around UPFs, many are switching to cleaner, more natural products free from chemical additives.
Consider Pip Organic’s Apple Cherry Fizz, a family-friendly soda devoid of sugar and additives, or Pure Kaktai’s Organic Natural Cactus Water, enriched with electrolytes. Another recommendation is the Chill Spritz Balance Drink’s Dark Peach, a zero alcohol, zero sugar beverage boasting a rounded, soft finish.
4. Functional drinks
Functional beverages represent perhaps the most significant growth area in health drinks today. Consumers are gravitating toward offerings that include clean energy sources, such as L-Theanine extracted from green tea, protein, collagen, functional mushrooms, and gut-friendly probiotics.
Leading this trend are drinks infused with nootropics to promote focus and relaxation, CBD for wellness, and adaptogens to enhance hormone health. Noteworthy options include VitClear’s Brain Health Nootropic Soda, combining real fruit juice with natural additives, and Brite Pineapple and Mango, a no-sugar energy drink containing various plant extracts.
Additionally, Muush offers a Blood Orange & Ginger mixer that combines functional mushrooms with rich fruit flavor, while brands like Unconform and Three Spirits provide various functional beverages appealing to health-conscious consumers.
5. Craft soda
The trend toward moderation, or complete abstinence from alcohol, has spurred innovation in the craft soda space, a category that consumers are eagerly exploring for distinct flavors. Expect a range of offerings, from artisanal iced teas to modern takes on familiar childhood beverages.
Some top sellers focus on the low-calorie market, like Riviera’s Peach Iced Tea, an all-natural, non-carbonated drink inspired by Mediterranean flavors. Other recommendations include Sipp’d Straight Up Lemonade, featuring refreshing citrus juice, and Luscombe Drinks’ Sicilian Citrus Crush, crafted from lemons and oranges grown near Mount Etna.
Newer brands are also exploring ‘posh pop’ options, such as Rapsacallion Soda, along with Idyll’s drinks combining wild British fruits and botanicals.
6. Health shots
Health shots are rising in popularity as a convenient way for consumers to gain vital nutrients, especially in ingredients like ginger and turmeric. Flawsome! offers delightful shots available in various flavors, each fortified with added vitamins and health benefits.
MOJU’s Fresh Root Ginger Shots, made with 20% Peruvian ginger, are vibrant and invigorating, while Plenish’s Beet Balance ensures you receive your daily Vitamin B6 needs. Jinger’s Pineapple & Ginger Shot is particularly zesty and refreshing.
7. Natural energy
Drinks high in sugar and artificial color are losing their appeal, giving way to clean, natural energy alternatives derived from plant extracts. Purcharge Energy Water’s variety offers refreshing energy from natural green coffee, paired with L-Theanine and other beneficial ingredients in a crisp apple and kiwi flavor.
Virtue Drinks features a Clean Energy option that utilizes yerba mate and green tea extracts along with B vitamins. We also recommend Brite’s sugar-free Lemon Lime drink, as well as Gusto Organic’s Kola, made from kola nut, guarana, and 14 botanicals.
For those with specific fitness needs, Bol’s Power Shake provides a nutritionally complete meal replacement, rich in both protein and fiber.
8. Iced teas and coffees
While traditional hot tea remains beloved, iced teas are gaining popularity in the UK. Retailers now have numerous options, including HumaniTea’s Matcha Latte Oat Drink and Yorkshire Tea’s naturally flavored iced tea with lemon.
Iced coffee is also a well-established market, with standout options like Lost Sheep Coffee’s Iced Latte, combining specialty coffee and milk for a satisfying experience. For cold brews, try Dot Dot‘s Cold Brew Americano Bubble Coffee, the UK’s first bubble coffee served in an eco-friendly glass bottle.
Explore more flavors with Nolo Cold Brew’s Caramel Swirl Latte, or Kaytea’s Cold Brew Iced Tea in Blackcurrant Grape for a refreshing twist.
9. Flavoured water
The soft drinks market, particularly impacted by HFSS regulations, is witnessing a surge in flavoured water products free from sugar. These zero-calorie options are broadly appealing, especially to parents looking to lower their children’s sugar intake.
Consider EauYES Sour Apple, a fizzy mineral water that delivers a delightful sour flavor. Water kefir is another exciting trend—PiQi Life’s Butterfly Pea water kefir is rich in probiotics and vitamins.
Additional viable options include Cans Cherry, featuring Alpine spring water and real fruit juice, and Dash Water, made with ‘wonky’ fruit that would typically go to waste. Don’t overlook Marlish’s spring water, which blends natural flavors with less than 4 calories per can.
10. Juice
Juice has a substantial place in the modern consumer’s selection—pairing it with trends like low-sugar options or nostalgic flavors can boost sales. McAlister’s Still Apple Juice, produced in County Armagh, offers a delightful blend of sweetness and sharpness, while Folkington’s Pressed Peach Juice provides an aromatic taste of sun-ripened Spanish peaches.
For something unique, Drink Wild’s Wild Berry Brew takes a premium, non-alcoholic approach, emphasizing natural fermentation. Vegetable juices also have a place—Biona Organic’s Organic Vegetable Pressed Juice incorporates fresh tomatoes, carrots, beetroot, lemons, and cucumbers to maximize flavor and nutrient retention.
11. Kombucha
Kombucha has transitioned from a niche health food product to a mainstream favorite in recent years, with a wealth of options for different consumer preferences. We recommend Pop Cultures’ Apple & Cardamom Jun Kombucha, which expertly balances fresh apple juice with cardamom and honey. Suma’s Cola Kombucha, crafted from green tea, is another standout.
For special occasions, try Oichi’s White Grape, Verbena and Citrus kombucha for a sophisticated touch.
12. Gut-friendly
The focus on gut health has garnered widespread attention, leading to an influx of products that support digestion. Unrooted’s Super Greens Lemon and Baobab Shot contains 4.2g of fiber, while Willy’s Apple Switchel and Fhirst’s entire range, particularly Cherry Vanilla, focus on delicious flavors without added sugar, and feature probiotics.
Another strong contender is Dalston’s Happy Gut, which is enriched with 3g of dietary fiber, zinc, magnesium, and calcium. We also recommend Happy Inside, offering sugar-free, non-sparkling drinks packed with prebiotic fiber.
13. Matcha
Matcha has rapidly gained popularity, making it a staple for cafes and retailers alike. For the highest quality, opt for ceremonial grade matcha, derived from the finest young tea leaves. Blendsmiths’ Wakaba Ceremonial Matcha offers sweet and nutty notes, complemented by a umami finish.
For a unique blend, Matcha and Beyond’s Chai Matcha combines premium matcha with warming spices, making it ideal for both home and café service. OMGTea provides a super-premium Organic Matcha that stands out with its umami flavor. Grind‘s matcha tea is also a recommended option, especially following their successful ready-to-drink launches.
14. Gourmet cordials
Cordials remain a beloved choice in the UK, acclaimed for their rich, aromatic flavors. These can be enjoyed mixed into sparkling water, drizzled over desserts, or even included in cocktails. Belvoir’s Elderflower & Rose Cordial makes for a refreshing summer drink, while Mr Fitzpatrick’s vintage cordials stay true to their roots, producing multi-award-winning blends with notable quality.
The Bristol Syrup Company is creating interesting flavors like Disco Grenadine, ideal for mixing into various beverages.
15. Botanicals
Diverse flavors from herbs, spices, and floral infusions are captivating consumers, adding distinctive notes to drinks. Award-winning brands such as Teto are at the forefront with their sparkling cold brew tea. Pomello’s Elderflower & Grapefruit Aperitif and LA Brewery’s Sparkling White Rose kombucha are also gaining attention for their unique flavor profiles.
Another notable product is Foreva Farmers’ Elderflower & Honey Tonic Water, crafted using authentic ingredients for a refreshingly sweet beverage.
16. Honey
The mead market is projected to grow significantly, with honey as its primary ingredient dating back to ancient civilizations. Today, consumers appreciate mead for its low alcohol content and natural ingredients. Noteworthy brands like Hive Mind and Horns of Odin showcase ethical practices and quality craftsmanship.
Honey continues to serve as a natural alternative to refined sugar across beverages. Consider Beesou’s Bitter Honey Aperitif for a versatile spirit, or Bemuse’s wild raspberry non-alcoholic wine.
17. Milk
Consumption of full-fat milk is regaining popularity, with sales of skimmed varieties dipping. Flavored options are thriving, with Delamere’s glass bottle range appealing to nostalgic consumers. Recommended flavors include their Strawberry, rich in both goodness and fond memories.
Unhomogenized milk is a unique product to stock, such as The Estate Dairy’s Unhomogenised Organic Whole Milk, or explore wellness trends with The Dorset Dairy Co’s kefir, which is increasingly valued for its benefits.
18. Spiced and botanical rum
Spiced rum is carving a notable niche as producers emphasize botanicals similar to the craft gin sector. Innovative varieties, like Diablesse’s Clementine Spiced Rum, showcase unique infusions of flavors such as clove and ginger. Sustainable brands like Two Drifters Rum and Rum Bothy are also making impressive strides.
For distinct regional flair, try Mapmakers Rum, which fuses Caribbean rum with local ingredients, creating a unique product that speaks to its heritage.
19. Canned cocktails and wine
The popularity of pre-mixed bottled and canned cocktails is booming, as consumers seek convenience and quality. Options like Whitebox’s Mai Tai and MOTH Drinks’ Paloma epitomize this trend, offering sophisticated flavors that are ready-to-enjoy.
Brands such as Niche Cocktails provide stylish packaging with their full-strength Negroni, while Angels Dare introduces unique mixes like Secret Orchard—a blend of gin, peach, elderflower, apple, and lemon.
Be sure to include no/low options like Brink’s non-alcoholic margarita. Canned wine is also becoming increasingly sophisticated, with Loco Wines’ Session Fizz showcasing organic sparkling wine.
20. Gin
Gin continues to captivate its core audience, who seek unique, high-quality options for their collections. Despite signs of a plateau in sales, interest in sustainable and premium brands remains strong. Popular botanicals include citrus notes like lemon and orange, as well as other interesting flavors such as bergamot and rosemary.
Some standout offerings are Loveday’s Golden Hour Gin, with its blend of pink grapefruit and pink peppercorn, and Helen Browning’s Organic Wildgrass Pear and Sea Buckthorn Gin, inspired by the botanicals found on Helen’s organic farm.
Other noteworthy gin options are Shed 1 Distillery’s Yiayia Gin, recognized for its savory, citrusy profile, and Eden Mill’s Love Gin, which features delectable flavors of strawberry and rhubarb.
21. Tequila – and other Mexican spirits
The increasing interest in authentic Mexican drinks has kept the tequila market thriving, projected to reach significant growth by 2030. Shoppers are exploring high-quality brands rather than opting for less desirable supermarket variations. Fine examples include Tequila Enemigo’s Enemigo 89, with lush vanilla and coconut notes, and Ojo de Tigre’s artisanal mezcal, known for its fresh herb and caramel flavors.
For a novel spirit, consider Licor de Elote from Nixta, a sweet and buttery offering served in an eye-catching corn-shaped bottle.
22. Quince
Quince is re-emerging as a valuable ingredient in many drinks. Try Wilkin & Sons’ English Quince Liqueur for an exquisite addition to cocktails or drizzled over desserts. You may also explore Bush Barn Farm’s Elderflower & Quince Cordial for a light and refreshing drink.
23. Better quality mixers
The demand for high-quality mixers is on the rise, coinciding with consumers seeking complementary options for premium spirits. Brands that offer unique flavor profiles and elevated mixers are gaining traction. Fitch & Leedes recommends its delicate Pink Tonic with floral gins, while Double Dutch’s Pomegranate & Basil tonic enhances herbal spirits.
We also appreciate Navas’ Garden Tonic with its blend of herbs and citrus, and The London Essence Co’s grapefruit and rosemary tonic, perfect for pairing with gin.
24. Retro
Nostalgia continues to resonate with consumers, with many gravitating toward flavors that evoke childhood memories. Drinks like Cawston Press’s Ginger Beer, sweetened with apple juice, and Fentiman’s Dandelion & Burdock reflect this trend, capturing the essence of comforting flavors.
Additionally, classic brands like Mawson’s Sarsaparilla and Karma Drinks’ Organic Karma Cola present familiar flavors with a modern twist.
Breckland Orchard’s cream soda, with soft vanilla and a hint of rhubarb, remains a favorite among discerning customers.
25. Cider
When stocking cider, opting for quality brands is crucial. Pulp Craft’s Apple Cider offers a classic taste with a dry finish, while Kicking Goat’s Elderflower & Mint Cider presents a refreshingly light option for summer occasions.
For something different, consider iced cider, which is uniquely produced by freezing the apples or juice to enhance flavor. We recommend Burrow Hill Ice Cider, crafted with vintage cider apples for a delectable combination of sweetness and sharpness.
26. English sparkling wine
This modern British classic has gained international recognition, with many winemakers from continental Europe investing in English vineyards. The quality of English sparkling wines is continuously improving thanks to favorable climates and expertise. Key regions to watch include Kent, Surrey, Sussex, and Essex.
Some notable bottles include Gusbourne Estate’s 2019 Rose, Winbirri Vineyard’s Vintage Sparkling Reserve 2016, Flint Vineyard’s Charmat Rose, Nyetimber’s Classic Cuvee, and Ashling Park Estate’s Sparkling Rose.
Key Takeaways
- The demand for low and no-alcohol beverages is on the rise, with a diverse range of products appealing to different generations.
- Mid-strength options are becoming increasingly popular, providing more moderate alternatives for consumers.
- Health-focused drinks, including low-calorie and functional beverages, are gaining traction as consumers prioritize wellness.
- Craft sodas and nostalgic flavors are captivating audiences, driving innovation in the non-alcoholic beverage market.
- Kombucha has transitioned from niche to mainstream, appealing to those seeking gut-friendly drinks.
- Quality mixers are essential for elevating the drinking experience, pairing well with premium spirits.
- English sparkling wines are gaining recognition for their quality and should be included in any beverage offering.
FAQ
What are some popular low-alcohol drink brands?
Brands like Botivo, Pentire Drinks, and Khoki United are leading the market for low and no-alcohol options.
What functional ingredients should I look for in beverages?
Consumers are gravitating towards drinks infused with nootropics, CBD, probiotics, and adaptogens like ashwagandha.
Are craft sodas healthier than traditional sodas?
Many craft sodas focus on natural ingredients and lower sugar content, making them a healthier alternative.
What regions are known for high-quality English sparkling wine?
Regions such as Kent, Surrey, Sussex, and Essex are recognized for producing exceptional English sparkling wines.
What is the appeal of flavored water?
Flavored water is often low-calorie and free from sugars, making it a very popular choice among health-conscious consumers.
