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WTTC Global Summit Kicks Off in Malta with European Travel and Tourism Poised to Surpass Overall Economic Growth

WTTC Global Summit Highlights

The World Travel & Tourism Council (WTTC) recently released optimistic projections for the Travel & Tourism sector in Europe, forecasting a growth rate of 3.1% by 2026. This surpasses the 2.6% growth seen in the previous year.

Key Takeaways:

  • The summit is held in Malta, with over 1,000 delegates, including top CEOs and government leaders, in attendance. Notable figures include Justin Trudeau and José María Aznar.

  • Global Outlook: Despite challenges, the global Travel & Tourism sector is projected to grow by 2.5% in 2026, with European international visitor spending expected to rise by 5.8%.

Statements from WTTC Leaders:

  • Manfredi Lefebvre, WTTC Chairman, emphasized the summit’s role in fostering partnerships to support the sector’s growth.

  • Gloria Guevara, WTTC President, highlighted that Travel & Tourism contributed $11.6 trillion to the global economy, accounting for 9.8% of global GDP, and supported 366 million jobs.

  • Mr. Carlo Micallef, CEO of the Malta Tourism Authority, spoke on creating sustainable tourism that generates economic, social, and environmental value.

  • Dr. Charles Mangion, Chairman of the Malta Tourism Authority, expressed pride in hosting such a significant global gathering, focusing on community well-being.

Future Focus:

The summit will address key themes such as investment, connectivity, technology, and sustainable growth to meet evolving traveler demands and economic shifts.

Economic Impact for Malta:

Travel & Tourism is anticipated to contribute $4.9 billion to Malta’s economy by 2026, representing 16.9% of its GDP and supporting over 20% of jobs.

Concluding Remarks:

The WTTC Global Summit aims to bridge discussions between governments and businesses to tackle current challenges, positioning tourism as a vital economic driver in Malta and beyond.


For more information on the WTTC, visit wttc.org.

For media inquiries:

  • Paul Charles / Philip Allport / Rob Morris
  • The PC Agency: Contact

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