Finding Your Groove: The Impact of Dance Fitness and Community Connection
Dance fitness has emerged as a vibrant way for individuals to destress, connect, and express themselves. Dirtylicious Dance Fitness, founded by Erica Tanner in Provo, Utah, exemplified this spirit for almost a decade, offering classes that combined energy, camaraderie, and self-confidence through the joy of dance.
A Journey Cut Short
After nearly seven years of operation, Tanner announced that Dirtylicious Dance Fitness would “sunset” as of March 31. This decision comes after a series of challenges, including a battle with the city of Provo regarding the program’s alignment with community values. She expressed her desire to prioritize her family and personal well-being amidst the pressures of running a business.
Tanner started Dirtylicious Dance Fitness in 2019, initially to boost her own confidence while also empowering others through dance. “We created a space where people could let go of their stress and just dance it out,” she noted. Over time, the program flourished, expanding to include multiple instructors and reach locations beyond Utah to states like Arizona, New Mexico, Texas, and Florida.
Dirtylicious Dance Fitness founder Erica Tanner (right) and instructors pose in an undated photo. (Photo: Erica Tanner)
The Challenge of Maintaining a Brand
Much like Zumba, Dirtylicious Dance Fitness offered structured dance routines, breaking down choreography so participants could master each move with confidence. However, the community faced setbacks, including the abrupt cancellation of classes at the Provo Recreation Center due to alleged misalignment with the city’s values.
Despite Tanner’s efforts to reinstate the classes, the community’s struggle became a significant storyline, overshadowing the positive aspects of the program. With the increased attention on controversies, attracting new instructors and expanding opportunities became harder, as potential partners were deterred by the surrounding drama.
Empowerment Through Motion
Although the Dirtylicious brand may be concluding, Tanner’s passion for dance fitness remains unwavering. She emphasizes the importance of maintaining the connection to movement and community. “Dance is a language of healing,” she shares, underlining the transformative power of physical expression.
Tanner encourages participants to continue dancing and embraces the ongoing support of her instructors. While stepping back from the business side, she remains committed to helping others find empowerment through dance.
Conclusion: The Dance Continues
As we reflect on the journey of Dirtylicious Dance Fitness, it becomes clear that the mission to empower individuals through movement will persist. Dance offers not only a means of fitness but also a refuge from life’s stresses, fostering community and connection. Whether participating in classes or enjoying dance in your own space, remember the healing power of movement. Let your passion for dance live on, embracing not just the routines, but the confidence and joy it brings to your life.
