Anytime Fitness Introduces Self-Employed Trainer Model in London

Expansion of Personal Training at London’s Anytime Fitness Gyms

In an exciting new venture, a selection of Anytime Fitness clubs across London is redefining personal training services. Instead of the conventional in-house model, these clubs are adopting a self-employed structure managed by Your Personal Training (YPT), a respected platform in the U.K.

This initiative will take place across six clubs managed by Zest Leisure, Anytime Fitness’s franchise partner serving various London regions. With this approach, YPT will be responsible for recruiting and assisting the self-employed trainers in these locations, tapping into their extensive experience from already partnering with 420 gyms in the U.K.

One of the key benefits of this structure is that trainers retain 100% of their earnings and gain access to YPT’s development programs and PT Hub software for effective client management. For those starting their fitness careers, there’s even an initial rent-free period to help establish their customer base. According to YPT, full-time trainers commonly earn over £50,000 (around $66,000) annually.

To enhance income potential and reduce competition among trainers, YPT places limits on the number of licenses available at each gym location. This strategic move ensures that trainers can thrive and foster their businesses more effectively.

David O’Donnell, the founder of Zest Leisure, emphasizes the benefits of this partnership: “By collaborating with Your Personal Training, we’re able to support our personal trainers further, assisting them in business growth while enriching the experience we provide at our clubs.”

This development emerges as the demand for personal trainers surges in the U.K., now recognized as the fastest-growing side hustle. A recent report by Hiscox revealed that interest in personal training and coaching skyrocketed by 108% from the previous year. Many employed individuals are considering side gigs, and a significant number aspire to transition these endeavors into full-time occupations.

The trend points to a larger shift, favoring platforms like YPT and Anytime Fitness. As AI-driven coaching apps become more prevalent, in-person training is increasingly viewed as a premium offering. A study from Les Mills’ 2026 Global Fitness Report indicated that only 10% of consumers worldwide prefer AI workout guidance over human trainers.

Currently, applications are open for both newly qualified and experienced trainers who hold a Level 3 Personal Trainer qualification, with positions available at all six club locations.