Starbucks 
SBUX is embracing the energy drink trend with the introduction of a new line of Energy Refreshers, designed to provide a more substantial caffeine boost to its core offerings.
The Energy Refreshers, launched on April 7, are freshly prepared by baristas and offer approximately 2 to 3 times the caffeine of the traditional Refreshers, in addition to a blend of B vitamins. Customers can enjoy familiar flavors such as Strawberry Acai and Mango Dragonfruit, as well as a new Mango Strawberry variant. These drinks can be tailored with options including water, lemonade, or coconut milk. This initiative builds on Starbucks’ previous foray into ready-to-drink energy beverages, including its 2025 canned selection developed in partnership with PepsiCo 
PEP, which includes options with zero sugar that contain 160 mg of plant-based caffeine.
What is noteworthy is that Starbucks is not merely testing the waters; it is actively pursuing this category from both the fresh and retail perspectives. With both in-store beverages and packaged cans available, Starbucks positions itself in direct competition with chains like McDonald’s 
MCD and Dutch Bros 
BROS, while also venturing into a market dominated by Monster 
MNST and Celsius 
CELH.
Key Takeaways
- Starbucks launches a new line of Energy Refreshers for a stronger caffeine boost.
- Drinks offer 2x to 3x the caffeine of traditional Refreshers and are made fresh by baristas.
- Available flavors include Strawberry Acai, Mango Dragonfruit, and a new Mango Strawberry option.
- Customizable with water, lemonade, or coconut milk.
- This initiative complements Starbucks’ previous ready-to-drink energy products developed with PepsiCo.
- Starbucks positions itself against competitors like McDonald’s and Monster.
FAQ
What are Energy Refreshers?
Energy Refreshers are Starbucks’ new drinks that offer a higher caffeine content than their standard Refreshers.
When were Energy Refreshers launched?
The Energy Refreshers were introduced in stores on April 7.
Can I customize my Energy Refresher?
Yes, customers can customize their Energy Refreshers with options like water, lemonade, or coconut milk.
Are these drinks available in stores only?
No, Starbucks also plans to offer these drinks in retail cans as part of its collaboration with PepsiCo.
What flavors are available?
Available flavors include Strawberry Acai, Mango Dragonfruit, and a new Mango Strawberry option.
With this new initiative, Starbucks seeks to capture a significant share of the growing energy drink market while appealing to those seeking a flavorful and energizing experience. By combining in-store options with retail products, Starbucks continues to innovate and adapt to consumer preferences.
