PURCHASE, N.Y — PepsiCo is venturing into a creamier realm with the nationwide debut of Dirty Mountain Dew and Dirty Mountain Dew Zero Sugar. This ready-to-drink variation embraces the rapidly growing dirty soda phenomenon. These new offerings are now available at retailers across the U.S. in 20-ounce bottles and 12-packs of 12-ounce cans.
The dirty soda trend, which typically combines soft drinks with syrups and cream, has evolved from a regional curiosity into a thriving consumer favorite. Mountain Dew now fuses its signature citrus flavor with a smooth, creamy finish, allowing consumers to easily access a customized drink that has gained popularity both online and in foodservice settings.
“Mountain Dew has always led where flavor goes next, and dirty soda is exactly that moment,” stated Michael Smith, vice president of marketing for Mountain Dew at PepsiCo Beverages U.S. “Dirty Mountain Dew takes our iconic citrus flavor and transforms it into a bold, refreshing experience—this creamier ready-to-drink option is exactly what Dew fans have been craving.”
Key Takeaways
- PepsiCo launches Dirty Mountain Dew and Dirty Mountain Dew Zero Sugar.
- Available nationwide in 20-ounce bottles and 12-packs of 12-ounce cans.
- Dirty soda combines soft drinks, syrups, and cream for a unique flavor.
- Mountain Dew reinterprets its signature citrus taste with a creamy finish.
- The product aims to meet the rising popularity of dirty soda.
Submit Your Press Release
Have news to share? Send us your press releases and announcements.
FAQ
What is Dirty Mountain Dew?
Dirty Mountain Dew is a ready-to-drink beverage that combines Mountain Dew’s citrus flavor with a creamy finish.
Where can I purchase Dirty Mountain Dew?
Dirty Mountain Dew is available at retailers across the U.S. in both bottle and can formats.
Is there a sugar-free version of Dirty Mountain Dew?
Yes, Dirty Mountain Dew Zero Sugar is the sugar-free option available for consumers.
What does the term ‘dirty soda’ refer to?
Dirty soda refers to a beverage trend that combines traditional soft drinks with syrups and cream for a unique flavor experience.
In summary, PepsiCo’s introduction of Dirty Mountain Dew taps into the innovative dirty soda trend, offering fans a delightful blend of familiar citrus with a creamy twist. This new product represents both convenience and the evolving tastes of consumers.
