Kantar has broadened its suite of AI-driven tools with the introduction of two innovative offerings aimed at empowering brands to transform human insights into predictive intelligence.
The prominent marketing data and analytics company has unveiled Kantar Converser and EvaluateExplorer, which provide marketers with rapid and comprehensive insights from both consumer interactions and digital landscapes.
Kantar Converser functions as a qualitative research platform that facilitates one-on-one dialogues with consumers, overseen by an AI moderator. This platform is supported by Kantar’s vast network of over 500 qualitative specialists across more than 60 countries. It allows for in-depth interviews at the convenience of participants, enabling brands to discover emotional, nuanced, or sensitive insights that go beyond superficial data.
By integrating AI technology with decades of qualitative research expertise, Kantar asserts that marketers can achieve “meaningful outcomes quickly and efficiently.”
On the other hand, EvaluateExplorer is designed to assist brands in distinguishing authentic cultural trends from the overwhelming digital noise. Utilizing Quilt.AI technology, this platform analyzes public digital signals from search engines, social media, large language models, generative AI agents, and creator ecosystems worldwide. It identifies promising innovation opportunities, crafts distinctive product and service ideas, and refines them for maximum success, leveraging Kantar’s expertise in innovation and brand development.
Cheong Tai Leung, CEO APAC at Kantar, emphasized the challenges marketers face in regions overwhelmed by data generated from rapidly changing markets.
“Confident growth decisions hinge on recognizing signals that resonate with real human contexts such as language, culture, and the unique commercial conditions of each market. By merging deep human insights, culturally sensitive AI, and predictive intelligence, EvaluateExplorer and Kantar Converser empower brands to concentrate on the most relevant opportunities,” he stated.
Both cutting-edge tools are now available for marketers around the globe.
In a world where understanding consumer behavior is crucial, Kantar’s latest tools promise to bridge the gap between data and actionable insights. With Kantar Converser and EvaluateExplorer, brands can better navigate the complexities of human emotions and cultural dynamics, ultimately enhancing their marketing strategies.
As these tools become available globally, they represent a significant step forward in leveraging AI for deeper consumer understanding. Marketers can now equip themselves with the resources needed to make informed decisions and seize the right opportunities in their respective markets.
