Good & Proper Tea has introduced a new line of tea concentrates designed to meet the surging demand for premium, non-coffee drinks in cafés and restaurants. This innovative range responds to the growing popularity of iced and alternative beverages, enabling establishments to serve high-quality iced tea without the complexities of traditional brewing methods.
“We’ve always championed high-quality iced tea, but in today’s landscape of signature and cold drinks, tea has a renewed relevance. Its versatility means iced tea can – and should – be one of the most exciting drinks on the menu,” says Good & Proper’s founder, Emilie Holmes.
“We wanted to create something that delivers all the flavour and integrity of properly brewed tea, but in a format that works for modern hospitality.”
The range includes:
- Hibiscus & Rhubarb – a red infusion offering a balance of tartness and fruity sweetness.
- Jasmine & Sicilian Lemon – a refreshing green tea enhanced with citrus notes.
- Chai Concentrate – a spiced Assam chai that strikes a balance with sweetness.
Each concentrate is crafted in small batches using ethically-sourced whole-leaf tea and natural ingredients, ensuring no artificial flavors or sweeteners are included.
The concentrates can be prepared in seconds, whether with water for iced teas or milk for lattes, allowing operators to provide consistent, high-quality drinks with minimal preparation time.
This launch arrives as iced beverages are surging in popularity, with consumers increasingly seeking flavorful and visually appealing alternatives to coffee.
Since its inception in 2012, Good & Proper Tea has been a London-based, female-founded independent specialist in premium tea.
For more details on the brand and their Tea Concentrates, please visit www.goodandpropertea.com.
Key Takeaways
- The new range provides high-quality iced tea concentrates to cafés and restaurants.
- Concentrates eliminate traditional brewing challenges, ensuring quick preparation.
- Each concentrate is crafted from ethically-sourced, whole-leaf tea and natural ingredients.
- Offers a variety of flavors, including Hibiscus & Rhubarb, Jasmine & Sicilian Lemon, and Chai Concentrate.
- The introduction aligns with the growing consumer interest in premium iced beverages.
FAQ
What are tea concentrates?
Tea concentrates are pre-brewed mixtures that provide the flavor and essence of tea without the need for traditional brewing methods.
How can I use these concentrates?
They can be quickly mixed with water for iced teas or with milk for lattes, allowing for fast service.
Are there any artificial ingredients in the concentrates?
No, the concentrates are made from natural ingredients and do not contain any artificial flavors or sweeteners.
Who is behind Good & Proper Tea?
Good & Proper Tea is a female-founded independent premium tea specialist based in London, established in 2012.
What flavors are available in the new range?
The range includes Hibiscus & Rhubarb, Jasmine & Sicilian Lemon, and Chai Concentrate.
In summary, Good & Proper Tea’s new line of concentrates enhances the beverage offerings in cafés and restaurants, bringing the quality of traditional brewing into a modern, efficient format.
