VitClear Launches Creatine Nootropic Soda
The UK-based startup, VitClear, has introduced what it claims to be the country’s first creatine soda, specifically formulated for both performance and recovery.
Creatine is known for its limited solubility and stability when mixed with heat-pasteurized or carbonated liquids. However, VitClear asserts that it has successfully tackled these challenges with its new Active Health Lemon and Lime flavor, which combines this powerful compound with a range of nootropics, botanicals, vitamins, and minerals.
Each ready-to-drink (RTD) soda provides 100% of the daily recommended intake of water-soluble vitamins, 50% of oil-soluble vitamins, and over 400mg of electrolytes, along with essential minerals.
The formulation also features protein, BCAAs, L-carnitine, taurine, ashwagandha, and L-theanine, while steering clear of artificial additives, preservatives, or sweeteners.
‘Creatine Reimagined’ for Women’s Long-Term Health
The women’s health brand Unfabled has launched Creatine Superblend, targeting women seeking daily support for sustained energy, enhanced clarity, and overall strength.
This innovative three-in-one blend provides 5g of creatine per serving, along with Astrion Vegan Collagen Builder and an electrolyte complex featuring magnesium and potassium.
The formula is designed to support both physical and mental energy, as well as the health of skin, hair, and bones, promoting hydration as well.
Unfabled emphasizes the significance of introducing this product to women, citing that females typically have lower creatine levels than men and respond particularly well to supplementation.
Additionally, the powder contains coconut water powder for a clean, slightly tropical flavor when mixed with water.
Myprotein Expands Mars Wrigley Collaboration
Myprotein has broadened its official collaboration with Mars Wrigley by launching Mars Impact Whey Protein.
This follows the successful introduction of the Snickers line of whey protein last November, combining Myprotein’s top-selling whey formula with the beloved taste of Mars.
“By continuing our partnership with Mars Wrigley, we’re merging top-tier sports nutrition with some of the world’s most recognized flavors,” stated Neil Mistry, CEO of THG Nutrition. “This expansion reflects a clear evolution in the category, where performance and enjoyment can coexist. Consumers expect products that fulfill both needs, and this range delivers on that promise.”
Mistry added that the brand focuses on innovation to broaden the attractiveness of sports nutrition.
“Collaborations like this allow us to reach new customers while still catering to our existing base. This launch represents another step toward evolving the category and enhancing our future product pipeline,” he said.
Vitabiotics Expands Ultra Range with Magnesium Gummies
In response to growing consumer interest in magnesium supplements, Vitabiotics has introduced Ultra Magnesium Gummies, aligned with the rapidly rising popularity of gummies.
Two gummies provide 300mg of magnesium citrate to support normal muscle function and maintain healthy bones and teeth. They also incorporate 1.4mg of vitamin B6, which contributes to reducing fatigue and supports normal energy release and psychological functions.
Magnesium citrate is known for its high bioavailability, making it generally well-tolerated with minimal digestive discomfort, according to the brand.
The Ultra Magnesium Gummies are available in a delightful strawberry flavor, are vegan-friendly, and contain no preservatives, artificial colors, or sweeteners.
“Consumer interest in magnesium is on the rise, with many individuals seeking convenient formats that fit seamlessly into their daily lives,” explained Melissa Cohen, head of nutrition at Vitabiotics. “By pairing magnesium with vitamin B6 in a handy gummy format, Ultra Magnesium Gummies provide a straightforward alternative to traditional tablets and capsules. Consumed daily, these nutrients promote normal energy release, muscle function, and the reduction of fatigue, complementing a varied and balanced diet.”
AstaReal Launches Magnesium with Astaxanthin
AstaReal AB has unveiled ‘Magnesium Total by Astaxin’, which is now part of the ‘by Astaxin’ product line—each of which features astaxanthin as its key ingredient.
This supplement offers high bioavailability and combines three premium forms of magnesium: bisglycinate, taurate, and malate.
This product aims to enhance ATP synthesis and utilization within the mitochondria, while also supporting the regulation of ion channels vital for nerve function, muscle contraction, and heart rhythm.
MyOva Introduces Formula for Hormonal Balance
MyOva, a brand focused on women’s hormonal health, has launched Hormone Balance, a plant-based supplement formulated to foster hormonal equilibrium, emotional wellness, and cycle relief.
The blend includes various botanicals that have been traditionally used to promote emotional steadiness, relaxation, and comfort during cycles, featuring ingredients such as Holy Basil, Shatavari, Ashwagandha KSM-66, Turmeric, Red Clover, Sage, Fennel, Chamomile, Rosemary, and Vitamin B6.
“Most women I talk to aren’t searching for a miracle. They simply want to feel like themselves again,” said Leila Martyn, Founder of MyOva. “They desire stable energy, a mood that remains consistent throughout their cycle, and restorative sleep. When creating Hormone Balance, our goal was to develop an effective supplement for hormonal support that addresses all aspects, not just isolated symptoms. It’s a botanical formula designed for women at every stage of life, without any fillers—just effectiveness.”
