Google Readies Fitness Band to Compete with Whoop’s Screenless Trend

In the rapidly evolving fitness technology market, brands like the Apple Watch dominate consumer fitness, while Whoop targets athletic enthusiasts. Seeking to carve out its niche, Google is developing a new screen-less Fitbit fitness band designed to rival Whoop’s popularity.

<p>This week, NBA superstar Steph Curry shared a sneak peek of the device on social media, hinting at its potential to foster “a new relationship with your health.” According to a report by <a href="https://www.bloomberg.com/news/articles/2026-04-01/google-readies-revamped-screenless-fitbit-to-rival-growing-whoop-craze" target="_blank">Bloomberg</a>, Google confirmed that Curry collaborated closely with the development team and that more information is on the way.</p>

<figure data-wp-interactive="core/image" class="wp-block-image size-large wp-lightbox-container"><img decoding="async" width="2000" height="1200" src="https://www.digitaltrends.com/tachyon/2026/04/steph-curry-wearing-new-fitbit-device.jpg?resize=2000%2C1200" alt="Steph Curry wearing new Fitbit device" class="wp-image-5962346"/><button class="lightbox-trigger" aria-label="Enlarge">
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        <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z"/>
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</button><figcaption id="caption-attachment-5962346" class="wp-caption-text"><span class="credit">Stephen Curry</span></figcaption></figure>

<p>The new device, resembling a sleek gray fitness band with eye-catching orange accents, shares visual similarities with Whoop's offerings. However, unlike Whoop, which includes hardware in its subscription package, Google's approach involves a separate purchase for the device alongside a subscription model for enhanced features.</p>

<h2 class="wp-block-heading">Can Fitbit’s AI Coach Be a Game-Changer?</h2>

<p>While the design is crucial, the true innovation lies in the functionality. Google is integrating an <a href="https://www.digitaltrends.com/phones/fitbits-new-conversational-ai-coach-turns-your-fitness-data-into-actionable-insights/" rel="">AI-powered personal health coach</a> into the redesigned Fitbit app, a feature currently available for eligible Fitbit Premium users.</p>

<figure data-wp-interactive="core/image" class="wp-block-image size-large wp-lightbox-container"><img decoding="async" width="1350" height="810" src="https://www.digitaltrends.com/tachyon/2026/03/fitbit.jpg?resize=1350%2C810" alt="Fitbit app interface" class="wp-image-5959047"/><button class="lightbox-trigger" aria-label="Enlarge">
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</button><figcaption id="caption-attachment-5959047" class="wp-caption-text"><span class="credit"><a href="https://blog.google/products-and-platforms/devices/fitbit/fitbit-personal-health-coach-updates-2026/" rel="nofollow noskim">Google</a></span></figcaption></figure>

<p>This versatile coach acts like a personal trainer, sleep expert, and health advisor in one package. Users can rely on it for suggestions tailored to their routines, whether it’s a quick workout in a hotel room or analyzing sleep quality. As it gathers more biometric data, the coaching experience becomes increasingly personalized.</p>

<p>Add to that the ability to prepare questions for medical consultations, and it’s clear that this tool aims to simplify health management. It competes with recent innovations like <a href="https://www.digitaltrends.com/cool-tech/microsoft-reveals-copilot-health-an-ai-to-make-sense-of-your-wearable-and-medical-reports/" rel="">Copilot Health</a> from Microsoft and <a href="https://www.digitaltrends.com/cool-tech/perplexity-unveils-perplexity-health-an-ai-tool-to-transform-your-scattered-medical-data-into-health-insights/" rel="">Perplexity Health</a>.</p>

<h2 class="wp-block-heading">Is Whoop Losing Its Edge?</h2>

<p>Recently, <a href="https://www.whoop.com/in/en/press-center/whoop-announces-series-g-funding/" rel="noopener noreferrer" target="_blank">Whoop secured $575 million in funding</a>, elevating its valuation to $10.1 billion, confirming its dominance in the market. Its strong appeal is evident as it adorns the wrists of sports celebrities across various disciplines.</p>

<p>However, Google possesses certain advantages, including a well-established ecosystem, brand recognition, and cutting-edge AI capabilities. To effectively compete in the athletic sector, Google must cultivate partnerships with popular athletes, a strategy that could elevate its brand status.</p>